How to follow up after an Exhibition?

Posted by Jackson Bryant on 06/30/2017 in My Stuff |

After arranging a successful exhibition, the most important task is to follow up. Research has shown that after arranging a costly exhibition, 70% of the organizers don’t have a solid plan to follow up and waste the numerous and potential opportunities and leads that develop after an exhibition. Exhibition company UAE makes sure that after a successful exhibition has been arranged, the follow-up is ready and executed at the perfect time. Following are the most essential and basic techniques that are used to implement a successful follow-up strategy and make the most of an exhibition.

Prompt and timely response to leads

The campaign to target the leads should be ready. Have the emails ready to be sent on time. A prompt and accurate response is very important to catch up with the leads generated.

Exhibition Company UAE can help you greatly in this regard, by making sure that the leads are handled carefully and professionally tailored made emails are sent out as per the requirement of each business lead. Make sure not to use a general email for all the leads, people like to be addressed specially and by name and let them know that the email is not just a formality and you have an interest in the deal, no matter the deal is big or small.

Including a photo of your booth, crowded with eager, interested prospects, can help remind attendees who your company is amongst the hundreds they talked to at the show. Adding up a brochure about your company can also help a lot.

Also, make sure that it is mentioned in the emails that what was the person interested in it. Exhibition Company UAE can help you in all such matters as this is what they do and they do it best.

Setting up a meeting with the potential leads


If any customer shows interest in dealing with your company, do not waste time, set up a meeting by calling them and making sure that no time is wasted in this process. Exhibition Company UAE can help you in this matter and set up a perfect venue for a business deal and ensure that it helps you in securing the right deal. Research suggests that we should be prepared to follow up six times before a lead converts – an email, a PDF, a phone call, an appointment and a follow-up call perhaps.

So following up on the potential leads is a long task, so let Exhibition Company UAE share your burden and bring in their experienced team to help you win big customers and profitable deals.


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