YouTube Advertising Options

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When you’re ready to start YouTube advertising options, there are several options available. You’ll need to decide what type of ads you want to run, how much you’re willing to spend per day, and the maximum amount you’d like to spend on each campaign over its lifetime. You’ll also need to specify whether you want to use the cost-per-click or cost-per-view pricing model, which dictates how your ad is charged for a view or click.

Skippable in-stream ads are a great way to introduce audiences to your brand or product. These short videos, which are typically up to a minute long, play before or during YouTube videos and can be either skippable or non-skippable. Views of these ads are counted as soon as they’re watched for 30 seconds, or until the end of the ad, whichever comes first.

Exploring Options: YouTube Advertising Choices for Your Business

In-feed YouTube ads appear in viewers’ Watch feeds, Recommended videos, and search results, and are a great option for brand awareness and lead generation campaigns. These ads are typically targeted with a cost-per-click (CPC) strategy, meaning you’re only charged when someone actually clicks on your video.

Overlay ads are compact advertisements that display on the lower half of a video’s screen and can include visuals or text. These ads are best used for brand awareness campaigns, as they offer a chance to share key messages in an impactful way. They’re available on both desktop and mobile devices.

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