Nicotine pouches are small sacks full of nicotine powder and flavorings that users place between the upper lip and gums. They’re one of the fastest growing segments of the tobacco industry, which has struggled for decades to replace falling cigarette sales. While they don’t contain tobacco, the industry sells them to adults under the brand names Zyn, Verve, on! and Rogue. Resource: https://heysnus.com/de/collections/nicotine-pouches

The pouches don’t produce smoke, and their use is unnoticeable to others. They come in a range of flavors and strengths, and most brands recommend using them for up to an hour. Using them can deliver as much nicotine as a typical cigarette but they don’t have the same lung-damaging effects.

The Rise of Nicotine Pouches: Exploring a New Era of Smokeless Nicotine

A growing number of smokers and non-smokers are switching to nicotine pouches. Many users say they like the customization and flavor options of pouches, and some have reported that they help them quit smoking altogether or reduce their use. But there’s limited research on the long-term health impacts of these new products and more evidence is needed to understand whether they’re effective smoking cessation tools.

We used 2021 self-reported data to explore awareness, beliefs and use of nicotine pouches (NP) among U.S. adult current tobacco product users. We found that NPs are becoming more popular, with 46.6% of current tobacco users having heard of NPs, and 16.4% reporting having ever used them. These findings suggest that NPs are entering the mainstream and may be gaining wider appeal than previously expected.