Best Childcare Marketing – How to Get Parents to Choose Your Daycare

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When you work in childcare, it’s easy to forget that your customers aren’t kids—they’re parents. And, just like any other business, keeping parents happy with your services is a key part of best Childcare marketing.

What are the 4 categories of child development?

Create a Facebook Business Page and post informative, valuable content about your daycare to attract local parents. You can also claim a Google Business Profile to increase your online visibility. Include a call to action to enroll on your Facebook Page or website that links to a registration form or a sign-up for newsletters or emails. This is a great way to gather email addresses and communicate directly with prospective parents.

Encourage online reviews of your business to establish trust with potential clients. You can do this by implementing a review collection widget on your website, or simply asking current parents to leave a review on social media or your Google Business Profile.

Participate in community outreach activities like donating to a local charity, participating in community events, or sponsoring an event that appeals to parents. These types of activities will establish you as a community-oriented and trusted business that parents will want to choose for their children’s care.

Keep communication strong with prospects by answering questions via Facebook Messenger, responding to comments on your Facebook Ads and posts, and integrating Facebook with your childcare experience management software to automate follow-up. This will ensure that you can capture every lead, no matter where they come from.

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